Wayflyer

4.5/5 stars

Revenue-based financing designed specifically for e-commerce companies.

Pros

Simplicity: Plugs in automatically to your existing payments platforms to provide an offer extremely quickly
Generous terms: Compared to competitors, there are relatively high loan amounts and low fees

Cons

Niche: Only for e-commerce companies
Cost: Like other lenders in this category, the total cost of the loan may be higher than what traditional lenders provide.

The Bottom Line

For e-commerce companies, it’s worth taking a few minutes to apply.

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Loan Types

Revenue-Based Loan

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Description: Fixed loan amount with payments as a percentage of revenue up to a cap.
Loan Amounts: $10k to $20mn
Fees: Variable; but advertised between 3-8% of total loan amount
Repayment: Variable

Pricing information is retrieved from publicly accessible pricing materials. The actual cost may vary based on specific plans chosen. Always check directly with the seller for the final quote.

Pricing information last updated March 7, 2024.

Qualifications

Location: Incorporated in the US, Canada, United Kingdom, Australia, Ireland, Spain, The Netherlands, Belgium, Denmark, Germany, or Sweden
Revenue: Minimum of $120,000 annual revenue
Age of business: 6+ months

Application Process

Create your account by providing a name and email.
Connect your e-commerce platform, marketing and analytics platform, and bank account
Review and accept the offer

Product Review

Wayflyer has carved out a niche in the world of revenue-based financing by focusing on a large and growing group of companies: e-commerce companies.

If you’re not an e-commerce company (a company that primarily earns income by selling items online), you can stop reading here; other lenders, like Forward Financing, may be better fits.

If you do fall into this category, though, you’ll find a lot to like about Wayflyer. Let’s start with the application process. You barely need to provide any info about yourself and your company. Instead, you’ll be asked to connect some of the accounts you’re probably using – your bank account, your e-commerce platform, and your marketing platform – and Wayflyer will take care of the rest.

You’ll receive an offer promptly. In general, they seem to favor companies that sell direct to consumer, rather than through Amazon (less favorable) or wholesale (least favorable).

There’s a broad range of offers here, but generally, the terms are favorable when compared to other revenue-based loans. The fee sits typically between 2% and 8% of the original loan amount, which is fairly generous. And, they can offer big money to those that qualify: up to $40 million! Of course, if you’re looking for a loan that big, you’ll hopefully have a lot of options.

We were impressed with the number of platforms they integrate with:

Shopify, WooCommerce, Magento, Etsy, Amazon and others for e-commerce
Meta ads, Google ads, Google analytics, Tik Tok and others for marketing/analytics

If you’re an e-commerce company, you’ll probably find your platforms listed.

What we love about Wayflyer

Favorable terms: Provided that you meet their requirements, you’ll probably get a better deal here than on more generalist platforms
Speed and Convenience: Thanks to the integration with ecommerce platforms, it’s unusually easy to get your offer
Flexibility: Like with any revenue-based loan, you’ll pay back more when you’ve got lots of revenue and less when you’ve got a little.

Best for: E-commerce companies that need funds quickly

For e-commerce companies, Wayflyer provides a fast and relatively favorable option for revenue-based loans. Since they connect to your accounts rather than pulling credit reports or asking for collateral, it’s generally worth investigating to see what kind of offer is available.

As always, do your due diligence before you accept a revenue-based loan. Calculate how much interest you’ll be paying annually, and compare that to the APR of the conventional loans and credit lines that you qualify for. You may not be impressed by the comparison.