Intuit QuickBooks Online

4.5/5 stars

A popular accounting software for small and medium-sized businesses that covers the basics of bookkeeping and financial management.


  • Commonly used, so your bookkeeper or accountant will have no issues
  • Bundles with payroll
  • Relatively comprehensive feature set


      • Expensive
      • Some simple things are difficult to do

      The Bottom Line

      Despite being more expensive than its competitors, Quickbooks Online is still the standard accounting software for small businesses for good reasons.

      This page may contain affiliate links. Our assessments are grounded solely in the product’s merits and performance.

      Plans & Pricing

      Pricing information is retrieved from publicly accessible pricing materials. The actual cost may vary based on specific plans chosen. Always check directly with the seller for the final quote.

      Pricing information last updated March 7, 2024.

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      Product Review

      Despite being more than 30 years old, QuickBooks remains the most popular accounting software in the world. QuickBooks Online is the cloud-based version of the venerable product, and it’s got all the features you’d expect from accounting software, along with a few extras.

      The Good

      The sheer popularity of QuickBooks gives it some important advantages over competitors. You’ll find that just about any accountant in the world can work with QuickBooks. 

      It’s got everything you’d expect from an accounting software in a relatively easy-to-use interface, including:

      • Expense and income tracking
      • Financial reporting tools
      • Invoicing and payment

      In addition, you’ll find some less common services, such as live access to tax professionals and integrated banking.

      As you’d expect, QuickBooks Online integrates seamlessly with QuickBooks Payroll and TurboTax, Intuit’s other monster applications. And, since it’s so ubiquitous, you’ll find that many ecommerce, HR, and payments products have built great integrations. There’s even a fairly robust app store.

      The Bad

      Here’s the catch: compared to many of its competitors, QuickBooks is pricey, particularly as you add users and ascend to the higher price tiers. Unlike Zoho or Zipbooks, there’s no free option. And, even the cheapest option – Simple Start – is considerably more expensive than many competitors.

      For example, for $15 a month – half the normal price of QuickBooks Online’s Simple Start tier – you’ll qualify for the Standard plan on Zoho Books, the Smarter plan on Zipbooks or the Early plan on Xero.

      Additionally, many customers aren’t happy about the lack of customer support for lower-tier plans, and we’ve heard complaints that some of the actions that should be simple – such as correcting entries – are confusing.


      Why we love it:

      • Comprehensive Ecosystem: QuickBooks Online offers a wide array of features that cover nearly every aspect of financial management, including invoicing, expense tracking, payroll, and reporting. This comprehensive approach means businesses can manage most, if not all, of their financial processes within a single platform.

      • Scalability: The higher tiers of this product provide task automation, inventory management, and other advanced features.

      • User Interface: While it’s not flawless, the user interface of QuickBooks typically is preferred over many competitors.

      • Integration: Nearly every large HR or financial management tool on the market supports some kind of integration with QuickBooks Online.

        Intuit QuickBooks Online

        Despite being more expensive than its competitors, Quickbooks Online is still the standard accounting software for small businesses for good reasons.

        Simple Start

        Maximum 1 user. Basic accounting features include income & expense tracking & cash flow management.

        Continue on Intuit website


        Maximum 5 users. Adds inventory management, bill management, and multi-currency transactions.

        Continue on Intuit website


        Maximum 25 users. Adds workflow automation, data restoration, and invoice batching.

        Continue on Intuit website

        Similar Products

        Zoho Books

        A well-balanced accounting product, particularly when integrated with the rest of the Zoho Suite.


        Service-based businesses will find FreshBooks a user-friendly and affordable option.

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